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China Looks to Shift the Development Direction of Ceramics Industry

From the analysis of the first half of 2018, the industrial operation data, import and export data and economic operation data of the China’s ceramic industry show that the development direction of China's ceramic industry has changed. Here’s what you need to know:

(1)The achievement of remarkable results in eliminating excess capacity and curbing pollutant emissions. At the end of 2016, the central economic work conference proposed to further promote the five tasks of "three wipe, one reduce and one supply"strategy. There is an oversupply of market in the ceramic industry and low price competition among enterprises to seize market share. Meanwhile, the treatment of industrial pollutant discharge, especially the coal burning treatment of building ceramics industry, is put on the agenda of each ceramics production area. By the first half of this year, about 20% of those had shut down.
(2)The acceleration of automation and intelligence in ceramics production. As a section of high automation in the industry, building ceramics still suffering high manpower labor intensity in part of the process. In recent years, automatic production has been basically achieved for some production process with high labor intensity, especially for some large scale floor tile production lines. Most enterprises in production areas adopt automatic baler, which greatly reduces the labor intensity of workers. Various of robots enter the production workshop one after another, such as automatic brick loading machine, automatic brick sorter, automatic baler, continuous ball mill and other automatic equipment are widely used.

(3)The upgrade of ceramics industry and forming of new ceramics production area under environmental protection pressure. Since 2016, the environmental pressure in major production areas has been increasing, and many small and medium scale ceramic enterprises are facing the situation of life or death and the increasingly strict supervision of environmental protection, enterprises with good efficiency and clear brand advantages in the industry began to optimize production layout and adjust product structure.

(4)Ceramics exports data continue the trend of last year with lower volume and rising price. Trade war has yet affect on the export of ceramics. In the first quarter of 2018, the total export volume of ceramics decreased by 1.61% and the total export value increased by 21.4%. Among them, the export value of sanitary ceramics, daily ware and art ceramics maintained a high growth, the export price of construction ceramics increased in price and reduce in volume, while the export value of special ceramics decreased. The data showed that the export growth of ceramics with high labor intensity and manual labor intensity was better, the decline of low-end special ceramics export was larger, and the low price competition of construction ceramics had spread from the domestic market to the international market. What needs to be paid attention to is the change of ceramic export in the second half of 2018, the impact of tariff barriers brought by trade war on exports will be shown.

 While focusing on the economic operation and development of ceramic industry in China in the first half of 2018, the ceramics industry shall face the external environment uncertainty increased, industry structure adjustment and transformation and upgrading is in the midst of the research phase of reality correctly. At the same time the industry shall handle the challenge from all kinds of risks, actively explore the market, speed up the implementation of the strategy of“ increase variety, improve quality, create brand image ", to ensure healthy steady economic operation of the industry.